Former Professional skateboarder born and raised in El Centro, California which is located in Imperial Valley. Ruben grew up creating music since the age of five with a lifelong passion for comic books, skateboarding and film. Ruben has done everything from stunt work in movies and music videos to coming out skateboarding in cartoon form on the cover of a Teenage Mutant Ninja Turtles comic book! He has had signature products like his PowerBar signature “Triple Threat” granola bars which sold MILLIONS worldwide and broke sales records for the Nestle company at the time. He is credited with the worlds first triple varial flip over 20 years ago which was termed the “Nar Flip”. Ruben is also the owner of the Eisner Nominated METAHUMANS comics store and the creator of the world renown Imperial Valley Entertainment convention. He is a former Guinness World Records and has worked on comic book projects with the largest publishers in the world such as MARVEL and DC comics. He is currently a writer for the legendary ARCHIE comics!